By Players, For Players

Objective

As Creative Director, I took the reins of the Unibet logo redesign project after pitching my vision to stakeholders. The overarching objective was to transform the global logo, addressing legibility issues across various communications. The challenge was to preserve the brand's essence and heritage while meeting the diverse demands of stakeholders.

Solution

By separating the circles from the brand name and straightening the text, we achieved instant visibility and impact for the logo. Custom tweaks to both the circles and text gave it a distinctive Unibet touch. Working closely with the data and analytics team, the redesigned logo underwent rigorous A/B testing to assess its effectiveness across all communications. The positive feedback received from stakeholders and customers globally confirmed the success of the revamped logo.

My responsibilities

• Taking charge of the logo redesign process
• Curating mood boards to set the design tone
• Conceptualising the new logo to align with the brand's identity
• Providing leadership throughout the project lifecycle
• Presenting the vision and progress to stakeholders
• Crafting comprehensive brand guidelines for consistent use