Globalmarketingleader
- Brand growth
- Digital marketing
- Data-driven
- Sponsorship
- AI-led creative
Results that moved the numbers
Commercial outcomes from brand, digital and creative work across fintech, trading and iGaming.
Who am I?
At Hantec Group I built the global marketing function from a blank page across LATAM, APAC and North Africa, working directly with the board and owning deposits, CAC, LTV, ROAS and the budget.
Before that I led marketing across 20+ markets at Kindred Group, now FDJ United, and headed brand and marketing at Entain. I still build: I work in Claude Code daily and ship the systems behind the work, not just the campaigns.
- Hantec GroupGlobal Head of MarketingFeb 2024 to Date
- Entain GroupGlobal Head of Brand and MarketingFeb 2023 to Feb 2024
- Kindred GroupMarketing DirectorAug 2018 to Feb 2023
- Design Lounge UKMarketing and Studio LeadJun 2008 to Aug 2018
Selected work
View all projects-
Hantec Trader, challenge purchase campaign
March MadnessA 31-day rewards campaign that brought new and returning traders back every day, with every daily execution generated through an AI prompt system I built and art directed.
Just under $800k revenue in one month
View case study
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Hantec Markets, integrated marketing
Atléti ActivationA global product campaign shot at Atlético de Madrid's training ground, linking elite athlete decision-making to the trader mindset across TV, digital and out-of-home.
4M+ views, CTR peaking above 12%
View case study
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Hantec Markets and Hantec Trader, sponsorship
UFC AnnouncementThe APAC launch of Hantec as an official UFC partner, one sponsorship told in two tones for two audiences, rolled out across digital, social and event branding.
47M+ impressions across APAC
View case study
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Hantec Markets, performance creative
Trading Growth CampaignsA two-year programme making every campaign, feature launch and CRM touchpoint communicate real product value, built on a Figma design system and structured testing.
Acquisition CTR up 50%+, brand awareness up 30%+
View case study
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Hantec Group, automation, efficiency and scale
Creative AI WorkflowAn AI-enabled production workflow across ideation, copy, design, video and localisation, with human review gates protecting the brand at every stage.
Output up 900%, turnaround down 85%
View case study
17 projects in the full archive
View all projectsExpertise
- Brand strategy and positioning
- Digital marketing
- Performance and growth marketing
- Integrated campaigns
- Data-driven decision making
- AI-powered marketing workflows
- Creative and brand leadership
- Market expansion strategy
- Budget and P&L management
- Team building and stakeholder leadership