Unibet Website

Objective

Having earned trust across the business through the redesign of the Unibet logo, I took on the challenge of refreshing the Unibet website. Given creative freedom, my objective was to transform it into a revolutionary gaming site, setting it apart from the rest. The task was not only to enhance the desktop experience but also to ensure a seamless mobile interface.

Solution

Building a team I could trust and collaborate with, my vision was to make the Unibet website the Netflix of gaming. This approach aimed at providing a personalised experience for users, reducing customer abandonment. Prioritising mobile-first, I started the design process with mobile, incorporating video and animation to bring the site to life. The customer dashboard was revamped to display relevant content, and I introduced a powerful search engine enabling users to find specific games and manage account information easily. Working hands-on from wireframing in Sketch to the final prototype in InVision, I was deeply involved in all aspects of the project.

My responsibilities

• Leading product design initiatives
• Active participation in agile sprints
• Wireframing to lay the foundation for the design
• Prototyping to bring ideas to life
• Steering the project as the lead
• Conducting thorough research to inform design decisions
• Managing the project from planning to delivery
• Ensuring quality in design and timely delivery
• Presenting progress updates and concepts to stakeholders and directors