unikrn Brand Refresh

Objective

As Head of Creative at unikrn, a dynamic esports betting startup, my challenge was to carve out a distinctive presence in the competitive gaming and iGaming industry. With a dual mission of making the brand stand out and maximising brand awareness, I led the charge to redefine unikrn's visual identity.

Solution

The journey began with a comprehensive brand refresh. In collaboration with the creative minds at our agency, TinyWins, we crafted captivating colour schemes, unique patterns and shapes that could seamlessly resonate across all marketing channels. This strategic approach was not just about aesthetics. It was about drawing customers towards choosing unikrn over other players in the market.

My responsibilities

• Providing leadership for the brand refresh initiative
• Overseeing the creative team to ensure a cohesive vision
• Collaborating across departments for cross-functional synergy
• Crafting marketing strategies to enhance brand impact
• Enhancing customer engagement through creative initiatives
• Conducting competitive analysis
• Spearheading video production initiatives
• Introducing impactful motion graphics