Unibet Global TVCs

Objective

Taking the lead as Creative Director for Unibet's global TVCs, my mission was not just about redefining Unibet's brand presence but also championing responsible gambling through television advertising and motion graphics. The goal was to elevate Unibet's market position while fostering a profound connection with audiences worldwide, all underpinned by a commitment to responsible gambling. To add a personal touch, collaborations with local icons like Mika Häkkinen, the F1 legend, were incorporated to infuse regional relevance and authenticity into select ads.

Solution

Beyond geographical boundaries, we crafted compelling narratives that integrate responsible gambling messages seamlessly. Hyper-local elements and a focus on individual journeys within the gaming and betting world were intertwined with responsible gambling practices. Each campaign not only embodied the Unibet ethos but actively promoted responsible gambling, resonating with diverse global audiences.

My responsibilities

• Pioneering the conceptualisation of campaign themes with responsible gambling at the forefront
• Conducting in-depth research into audience preferences
• Developing comprehensive strategies for impactful campaigns
• Crafting ad narratives that evoke emotion while promoting responsible gambling
• Ensuring brand coherence on a global scale
• Collaborating across teams for execution
• Defining project timelines and success metrics
• Adapting strategies for cultural nuances across diverse regions
• Presenting progress updates to key stakeholders
• Managing campaign budgets effectively